When Alejandra Saldierna opened the doors to Alejandra's Mexican Grill, she brought more than authentic recipes to the table - she brought a dream rooted in family, culture, and community. As a first-generation entrepreneur, Alejandra knew that turning her passion into a sustainable business would require more than hard work; it would take strategic planning and the right guidance.
In 2025, Alejandra connected with the Texas State University SBDC advisors Orlando Colmenero and Susie Arango. This partnership would prove transformative for her family-owned restaurant. Together, they tackled the critical elements of business growth: refining her business plan, developing accurate financial projections, and identifying funding opportunities that aligned with her expansion goals.
The SBDC's comprehensive approach addressed every aspect of Alejandra's business needs. Through their guidance, she successfully secured capital to expand operations and invest in essential new equipment. But the support didn't stop there, the SBDC team also provided expertise in marketing strategies, financial management, and navigating state and federal business resources. This approach gave Alejandra the confidence and tools to make informed decisions about her business's future while staying true to the family values that define Alejandra's Mexican Grill.
The impact of working with the SBDC has been significant and measurable. Alejandra's Mexican Grill experienced increased sales both locally and through new market opportunities. The business created additional jobs while successfully retaining the existing team during challenging market periods - a testament to the strategic planning and financial guidance provided by the SBDC. The capital infusion and strategic planning support enabled the restaurant to strengthen cash flow and position itself for long-term success. These results reflect not just business growth, but the realization of a family dream and the creation of opportunities for both family members and staff.
At its heart, Alejandra's Mexican Grill is a family story. As a proud family-owned and operated restaurant founded by first-generation owners, every dish and decision is rooted in tradition. The business reflects the values Alejandra grew up with - hard work, hospitality, and togetherness. For Alejandra and her family, creating opportunities extends beyond their own success. They take pride in creating opportunities for their staff while sharing their culture and recipes with the community, ensuring that every guest is served with the same warmth and care they'd offer in their own home. This commitment to community has transformed the restaurant into more than just a place to eat - it's become a beloved local gathering place where culture, tradition, and hospitality meet.
At the Texas State University SBDC, we're honored to walk alongside entrepreneurs like Alejandra - providing the tools, confidence, and connections needed to turn dreams into thriving realities. Her success demonstrates the power of combining cultural heritage and family values with strategic business planning and expert guidance. Whether you're a first-generation entrepreneur, a family business owner, or someone with a vision for growth, the SBDC is here to help you navigate the path to success.
Ready to write your own success story? Learn more about Alejandra's Mexican Grill at www.alejandrasmexicangrill.com, and contact the Texas State University SBDC to discover how we can support your business goals.
