Nurturing Tomorrow's Artists
Haley Szajkovics, founder of Birchwood Performing Arts, understands that great performing arts education goes far beyond teaching technique. Working with SBDC Business Advisor Courtney Ray Goodson, Haley has built more than just a dance and theater studio—she's created a community where young people develop not only their artistic abilities but also confidence, collaboration skills, and creative thinking. Learn more about their transformative programs at birchwoodperformingarts.com.
As a woman-owned business dedicated to serving students of all experience levels, Birchwood Performing Arts represents the powerful intersection of artistic passion and entrepreneurial vision.
The Creative Entrepreneur's Challenge
Running a performing arts business requires a unique blend of creative vision and business acumen. As Haley discovered, being passionate about the arts doesn't automatically translate to expertise in financial planning, marketing strategies, or organizational structure. This is where her partnership with the SBDC became transformational.
"As a founder balancing both the creative and operational sides of the business, I often found myself in need of practical guidance and strategic support," Haley reflects on the challenges of wearing multiple hats as an entrepreneur. “The SBDC provided exactly that.”
Comprehensive Business Development Support
The SBDC assistance provided Haley with the strategic foundation necessary to transform her artistic vision into a sustainable business model. The support encompassed multiple critical areas:
Financial Planning Excellence: Clear, actionable advice on budgeting, cash flow management, and financial projections helped Haley make informed decisions about studio operations, program expansion, and resource allocation.
Strategic Marketing Guidance: Developing effective marketing strategies that authentically communicate Birchwood's unique value proposition while reaching families seeking quality performing arts education.
Organizational Structure Development: Creating systems and processes that support both the creative and administrative aspects of running a performing arts studio, ensuring smooth operations as the business grows.
Confidence Building: Perhaps most importantly, the SBDC partnership empowered Haley to make strategic decisions with confidence, knowing she had expert guidance backing her choices.
Streamlined Success
The impact of SBDC mentorship extended far beyond theoretical knowledge—it created tangible improvements in how Birchwood Performing Arts operates. "I've been able to streamline processes, clarify goals, and make adjustments that better support both our team and our students," Haley explains. This operational efficiency has allowed Haley to focus more energy on what she does best: creating an environment where young performers can flourish both artistically and personally.
The Triple Threat Difference
What sets Birchwood Performing Arts apart in the competitive world of youth performing arts education is their holistic approach to development. Their "triple threat" programs focus on singing, dancing, and acting while simultaneously building essential life skills.
"We're not just training performers—we're shaping kind, empowered young people who lead with heart both on and off the stage," Haley emphasizes, highlighting the deeper mission that drives her work.
This philosophy creates a unique value proposition: professional-level training delivered through a deeply personal, community-first approach. Students don't just learn techniques; they discover their unique voice and build the confidence to use it.
Community-First Impact
Birchwood Performing Arts' commitment to nurturing every student regardless of experience level creates an inclusive environment where artistic growth happens alongside personal development. This approach addresses a critical need in many communities where performing arts education can feel exclusive or intimidating to newcomers.
By focusing on collaboration, creative thinking, and confidence-building, Birchwood prepares students for success both in potential performing careers and in whatever path they choose to pursue.
The Power of Support
One of the most significant realizations Haley gained through her SBDC partnership was that entrepreneurship doesn't have to be a solitary journey. "Perhaps most importantly, the SBDC reminded me that I don't have to navigate the challenges of small business ownership alone," she reflects. “Their support has made me feel seen, encouraged, and equipped to continue building a performing arts community where students can grow artistically and personally.” This sense of community and support has been transformational, allowing Haley to approach challenges with confidence rather than feeling overwhelmed by the complexities of business ownership.
Words of Wisdom
Haley's advice to fellow entrepreneurs reflects the lessons she's learned on her journey:
"Trust your vision, stay rooted in your values, and don't be afraid to ask for help—you don't have to do it alone."
This wisdom encapsulates both the importance of maintaining authentic mission focus and the value of seeking expert guidance when building a business.
A Stronger Path Forward
Thanks to the strategic foundation built through SBDC mentorship, Birchwood Performing Arts is positioned for continued growth and community impact. "Thanks to their mentorship and resources, Birchwood is on a stronger path forward—and I'm deeply grateful," Haley acknowledges. With streamlined operations, clear goals, and the confidence that comes from expert guidance, Haley can focus on expanding her mission of nurturing young performers who will go on to lead with heart in whatever they choose to pursue.
Experience Birchwood Performing Arts
Ready to discover a performing arts program that develops both talent and character? Visit Birchwood Performing Arts to learn more about their triple threat programs and community-focused approach to arts education.
