The Story Behind the Name
Sometimes the most meaningful business decisions come from the heart. For Courtney Bianchi, naming her PR and experiential marketing company was a beautiful blend of personal identity and cultural heritage. "CB stands for my initials—Courtney Bianchi—and Collettivo means collective in Italian, a nod to my Sicilian heritage and passion for collaboration," she explains.
This thoughtful approach to branding reflects the deeper values that drive CB Collettivo: honoring one's roots while building bridges through meaningful collaboration and authentic connections.
Finding Clarity Through SBDC Partnership
Every successful entrepreneur knows that having a clear financial roadmap is crucial, but navigating the complexities of business budgeting, taxes, and realistic goal-setting can feel overwhelming for new business owners. This is where Courtney Bianchi found invaluable support through her partnership with SBDC Advisor Courtney Goodson.
"Courtney was such a support and help in walking me through what taxes were needed, overall money needed to give me realistic goals to meet and manage my expectations," Bianchi reflects on her SBDC experience.
The SBDC assistance focused on providing concrete financial guidance that transformed abstract business dreams into actionable plans:
- Budget Development: Creating comprehensive budget frameworks with hard cost numbers
- Tax Planning: Understanding tax obligations and requirements for her business structure
- Goal Setting: Establishing realistic financial milestones and expectations
- Financial Management: Building systems to track and manage business finances effectively
This foundational support proved instrumental in helping Bianchi build a sustainable business model from the ground up.
Championing Women in Business
CB Collettivo stands as a shining example of women supporting women in the business world. As a woman-owned business with an all-woman team, Bianchi has created more than just a marketing company—she's built a platform that amplifies female voices and expertise in the PR and experiential marketing space.
This commitment to women's empowerment extends beyond her internal team structure. Through her work in PR and experiential marketing, CB Collettivo helps other businesses—many of them women-owned—tell their stories and create memorable experiences that resonate with their target audiences.
The Power of Experiential Marketing
In today's digital-first world, CB Collettivo specializes in creating authentic, in-person experiences that cut through the noise. Experiential marketing—the practice of creating immersive, interactive brand experiences—has become increasingly valuable as businesses seek to build genuine connections with their customers.
Bianchi's approach combines her Italian heritage's emphasis on community and connection with modern marketing strategies, creating campaigns that don't just promote products or services, but build lasting relationships between brands and their audiences.
Words of Wisdom
Courtney Bianchi's advice to fellow entrepreneurs comes from the heart and reflects hard-earned wisdom:
"Trust your gut and surround yourself around people who you aspire to be like and who inspire you and are honest with you. Lastly, when you know better, do better."
This philosophy clearly guides both her personal entrepreneurial journey and the collaborative approach that defines CB Collettivo.
Looking Ahead
CB Collettivo represents the future of business: diverse, collaborative, heritage-conscious, and deeply committed to authentic relationships. Through her partnership with the SBDC, Courtney Bianchi has built the financial foundation necessary to grow her vision while staying true to her values. The combination of solid business planning, cultural pride, and unwavering commitment to supporting other women creates a powerful formula for success—one that benefits not just CB Collettivo, but the entire business community they serve.
Connect with CB Collettivo
Ready to experience the power of collaborative, heritage-driven marketing? Follow CB Collettivo on Instagram @cbcollettivo to see their latest projects and experiential marketing innovations.
