

Join the Texas South-West SBDC Network for our annual virtual workshop series highlighting pieces that make up the entrepreneurship puzzle and your roadmap to success. Through expert-led sessions, gain practical strategies for marketing & advertising, business growth, accessing capital, and leadership and professional development. Whether you're starting up or scaling your business, these workshops provide valuable resources to help you succeed, with content particularly relevant for women while beneficial to all entrepreneurs.
The Entrepreneurship Puzzle: Pieces to Business Success
November 17th - 21st, 2025
Morning Workshops: 10 - 11am
Afternoon Workshops: 2 - 3pm
Join us online for a week celebrating women entrepreneurs!
WEW 2025 UPCOMING EVENTS
NOVEMBER 17, 2025
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About This Session
This course covers the basics of setting up and managing your business finances, including creating a chart of accounts, understanding financial statements, and maintaining accurate records. Perfect for new entrepreneurs and those seeking to strengthen their financial literacy.
Meet the Presenter: Rita McDaniel

Rita McDaniel is a Certified QuickBooks Pro Advisor, certified in QuickBooks Online, Desktop, and Payroll. She has over 29 years of experience working with the small business community as an accountant, over 20 years as a business consultant/coach, and is a small business owner herself.
NOVEMBER 18, 2025
Meet the Presenter: Rebecca Esparza

Rebecca Esparza is a freelance marketing consultant with over 20 years of marketing, media relations and event management expertise. She has a bachelor's and a master's degree in business; both from the University of the Incarnate Word in San Antonio. Rebecca is also a trainer with a dynamic portfolio of seminars and webinars on digital marketing, where attendees learn about successfully utilizing the most popular social networks, dominating search engine optimization, and creating engaging email marketing campaigns that bring results. She is a Corpus Christi, Texas native and enjoys working with small business owners, entrepreneurs, and nonprofits to help them optimize success with their digital marketing efforts. She has been working with local small business owners to start and grow their businesses since 2009.
NOVEMBER 19, 2025
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About This Session
Join us for an empowering and insightful webinar designed to help women take control of their financial futures. Whether you're just starting out, navigating mid-career transitions, or planning for retirement, this session will provide practical strategies tailored to every stage of life.
We'll explore:
- Key financial milestones across the lifecycle—from early career to retirement
- Smart money moves to make when you receive a promotion or salary increase
- How to build confidence in financial decision-making
- Tools and habits that support long-term wealth and financial independence
This conversation is about more than just numbers—it's about unlocking possibility, building financial power, and creating a future that reflects your values and goals.
Meet the Presenter: Stella Doyle

Stella is a CERTIFIED FINANCIALPLANNER™ professional and financial advisor for Westex Investment Services. Financial planning touchesevery element of your life, centered on the most unique and special aspect of it – you. At Westex, Stella helpsclients develop personalized financial plans and investment strategies that align with their financial goals andbest interests. She works directly with individuals, families, and business owners to empower them to make informed financial decisions for their futures. With expertise in cash flow management, education planning, retirement planning, investment management, and insurance services, Stella collaborates with clients to establish clear goals and create guideposts to ensure they stay on track.
NOVEMBER 21, 2025

Bye-Bye, BYE, Bad Clients (Cash Isn’t Worth the Drama)
10 - 11 AM | Zoom
Registration Coming Soon
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About This Session
Let’s be real—you don’t have to say yes to everyone who flashes a dollar....or 5. The wrong clients drain your energy, trash your reputation, and bounce before you’ve even had coffee. I’ll show you how to cut the churn, keep the keepers, and turn your sales process into a bottom-line amplifier. Only green flags moving forward for your business.
Meet the Presenter: Jessica Allen

Jessica Allen is a sales strategist and founder of #90DaysToSlay with over 20 years of experience transforming chaos into profit through authentic, relationship-based sales approaches. She's helped clients achieve remarkable results, including securing an 80K MRR deal with T-Mobile and creating onboarding experiences that generated $10K within a year with over 90% close rates. Known for her unconventional methods and "anti-cringe" philosophy, Jessica specializes in building trust-based sales strategies that prioritize genuine connections over transactional tactics. Her diverse background spans operations, startup founding (including raising $500K in 3 months), and leadership roles across multiple industries, making her a resourceful problem-solver who thrives in chaotic environments.

