2024 Women Entrepreneurship Week

Tired of feeling awkward or sleazy every time you follow up with a prospect? Want a sales process that works, but feels more authentic to your business and you?

In this fun, no-fluff session, we’re breaking down the five biggest sales sins that are killing your deals—from desperate discounts to harassment-level follow-ups—and flipping the script to align with your values. Whether you’re a seasoned pro or new to the game, I’ll show you how to turn those cringe moments into authentic connections that actually close. Expect to leave with strategies that slay, not play, and a whole new perspective on selling without selling out.

Warning: This isn’t your typical sales talk—it’s time to unlearn the bad and get real. Ready to upgrade your sales game?

Meet Jessica Allen, a self-taught professional who became the youngest operations manager in a healthcare company by 25. She successfully sold to major companies like General Mills using simple collateral and creative prospecting. A coffee enthusiast and sales expert, she has shared her knowledge on podcasts and created networking platforms. She is known for her visionary ideas and operational skills, inspiring others to focus on experiences and reach their full potential.

We’re living in a smartphone world and it’s clear that we have to be prepared to further leverage how people communicate on this device.
With mobile, you’ve got an amazing opportunity to reach customers regularly on a device they carry with them at all times.
You can win by enhancing the customer experience by using social, email, and text in concert to drive engagement and sales.
In this webinar, you’ll learn:

• How each channel - social, email, text - works to move people closer to your business
• How to harness the strengths of each channel
• How to create a great experience that impacts your bottom line

Tracey Lee Davis is the brains behind ZingPop Social Media, where she helps small business owners become online marketing rockstars! As a social media expert and Certified Partner for Constant Contact, Tracey Lee coaches entrepreneurs on utilizing social media and provides comprehensive management for their email marketing campaigns. Tracey Lee is a popular speaker at associations and business groups, and she's been awarded some pretty cool titles, like one of the Silicon Valley Business Journal's 2022 Silicon Valley Woman of Influence and Alignable's Local Business Person of the Year for San Jose (2018-2024). Plus, she's a Certified Content Marketing Strategist and the Co-Owner and Vice President of the Women's Networking Alliance. She loves reading, watching comic book movies with copious amounts of popcorn, and she really, really loves cheese!

In this presentation, we will explore the strategic use of paid advertisements across various social media platforms to enhance your business's online presence and drive growth. Join us to gain practical insights and strategies to maximize the impact of paid social media ads and achieve your business goals.

Krisit Fields, Senior Digital Marketing Consultant – RevLocal powered by Hibu

Kristi Fields was born & raised in San Angelo, Texas, where her family still lives today. Her parents owned & ran the local party & gift store there for 18 years. Kristi watched first hand as her parents' small business navigated the complicated world of marketing & advertising. That is where she found her passion in helping business owners grow. Kristi has almost 20 years of marketing experience with over 10 of those years being focused on digital, online & data driven marketing. In Kristi’s free time, she enjoys spending time outside with her 2 boys and playing kickball with the neighborhood kids.

Leveraging Networking for Your Small Business
In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "The Power of Connections" offers you a roadmap to master this art, essential for thriving across industries and sectors. 

What you will learn:

• Networking Essentials
• Brand Building Mastery
• Digital Networking Dynamics
• Conversation That Counts
• The Art of the Elevator Pitch
• Your “Calling Card”
• Event Networking Strategies 
• Follow-Up Mastery 

Patty Ross has well over 20 years of experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, restaurants, political activism and nonprofits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline. 

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Join us for an inspiring and practical workshop that unlocks the transformative power of mentorship for women entrepreneurs. In this session, we'll explore how strategic mentorship can propel your career, expand your network, and equip you with the tools to break through barriers in the business world.

Discover:

• The critical role of mentorship in women's entrepreneurial success
• Strategies for finding the right mentor and maximizing the relationship
• How to overcome common challenges faced by women in business
• Real-world success stories of mentor-mentee partnerships

Whether you're seeking a mentor or aspiring to become one, this workshop offers invaluable insights for every stage of your entrepreneurial journey. Don't miss this opportunity to learn how mentorship can be your secret weapon in shattering the glass ceiling!

Jana Minifie specializes in helping entrepreneurs understand the market value of their businesses through comprehensive assessments, using asset, income, and market valuation methods. She provides certified business valuations for divorce, estate planning, trusts, owner disputes, and buyouts. Additionally, she reviews other evaluators' reports and serves as an expert witness in business valuation litigation. For Dr. Minifie, connecting with new people and learning about their business goals is a true passion. If she's not the right fit for your needs, she likely knows someone who is. Outside of business valuations and supporting business growth, Dr. Minifie enjoys traveling with her spouse and spending time with their two dogs.

No fancy camera required! Feel empowered to grab your phone and be creative. Discover video as a powerful tool for self-expression, education, and community building. This workshop will help you explore and develop your own video ideas. Learn to maximize visual thinking with filmmaking techniques. Find your unique voice and share it with the world. 

Raised traveling between diverse homes in Hawaii and Texas, Devon draws upon her mixed heritage - finding inspiration for photographic and film work. Devon has earned a Bachelor of Science degree in Digital Media Production.

Her fine art images have won several awards and been exhibited in Oregon, Arizona, Brazil, and Ireland, in addition to her home states. In her documentary work, Devon collaborated with the University of Texas to create a short film following a 15-year old girl whose life is saved with the aid of her mentor- a woman who was incarcerated and has since made it her mission to help young women in need. 

Recently, she directed a series of spoken word poetry performance videos featuring young writers from all across the country for the launch of a nation-wide mental health campaign. In her personal work, she is unearthing stories of great women that have been forgotten through time. 

The "Time-Saving Marketing Tips for Women-Owned Small Businesses" seminar is designed to empower female entrepreneurs with strategies to streamline their marketing. Tailored for the unique challenges women business owners face, this workshop will provide actionable insights on automating social media, optimizing content creation, leveraging affordable tools, and building a powerful brand presence without overwhelming time commitments. Participants will leave with techniques that not only save time, but allow more focus on achieving a healthy work-life balance.

Rebecca Esparza, MBA, is a freelance marketing consultant with over 20 years of marketing, media relations and event management expertise. She has a bachelor's and a master's degree in business; both from the University of the Incarnate Word in San Antonio. 

Esparza is also a trainer with a dynamic portfolio of seminars and webinars on digital marketing, where attendees learn about successfully utilizing the most popular social networks, dominating search engine optimization, and creating engaging email marketing campaigns that bring results. Esparza is a Corpus Christi, Texas native and enjoys working with small business owners, entrepreneurs, and nonprofits to help them optimize success with their digital marketing efforts. She has been working with local small business owners to start and grow their businesses since 2009.

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