#ShopSmall
Ways to Support Small Business
Shop Local
By shopping local you are helping support your neighborhood, family, and friends.
Make Friends
A good comment or review goes a long way! Write a review or let your friends know about a good thing!🙅🏻♀️ No gatekeeping here!
Sharing is Caring
Post those lovely photos and tag that local business! Inclusive in influencing. 🙌🏻🙌🏽🙌🏿
Donate to fundraisers
During the holidays, small businesses may be asking the community to invest in them during hard times. Remember, every bit counts!
Black Friday
Why shop once when twice is nice! Don't forget about small businesses on Black Friday or Cyber Monday!
We Appreciate You
When you shop local, a small business does a happy little dance! 🕺🏼
Frequently Asked Questions
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What is Small Business Saturday?
Small Business Saturday is a nationwide movement to celebrate small businesses by presenting shoppers with a unique opportunity to show support for local businesses.
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When is Small Business Saturday?
Small Business Saturday is celebrated on the Saturday after Thanksgiving in the U.S. This year Small Business Saturday is November 30, 2024.
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How do I participate?
You can Shop Small® all year-long. Shop or dine at a local small business, find a new spot online, or share on your social networks where you #ShopSmall. Find new small businesses in your community through the American Express Shop Small Map (or Shop Small Online Directory).
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Nationwide Movement
Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement. Founded by American Express in 2010, this day is celebrated each year on the Saturday after Thanksgiving in the U.S. Since it started in 2010, consumers have reported spending an estimated $200 billion at small businesses across all 14 Small Business Saturdays combined*.
*This spend statistic is an aggregate of the average spend as reported by consumers who shopped small on Small Business Saturday in surveys commissioned by American Express reporting spend habits on Small Business Saturday since 2012. It does not reflect actual receipts, or sales or American Express Card Member spending data. Each such survey was conducted online among a nationally representative sample of U.S. adults. The data was projected from the samples based on then-current U.S. Census estimates of the U.S. adult population (18+). -
How do I as a small business owner participate?
For American Express® Card accepting small merchants, this site is your go-to source for tips, inspiration and tools to help you promote your business year-round. Learn more about other resources to connect your business to American Express® Card Members, and find savings on services that can help your business grow.
If your business is not on the Shop Small® Map or Online Directory, follow the detailed instructions on the Shop Small Map FAQs.
The Shop Small Resource Hub
It’s important to tell your customers how they can support businesses like yours- our toolkit can help. Get free materials, tools and services you need to help your small business thrive.
Let's Put Your Business on the Shop Small Map
Hassle Free Marketing Materials to Get Your Customers Shopping Small
Shop Small. Support Local.
